Jiaodong Dietary Therapy And Health Brand, Century-old Intangible Dietary Therapy Products

Walking in the sea breeze of Jiaodong Peninsula, you can always smell a faint herbal fragrance.

Three of the four sides here are close to the sea. This area has a mild and humid climate. Since ancient times, it has been one of the important birthplaces of traditional Chinese medicine and health culture.

People living in the local area are keen on matching food with medicinal materials to make a variety of meals. These meals can not only satisfy the need to fill the stomach, but also regulate the body. This habit has lasted for more than 300 years.

Nowadays, the Jiaodong Diet Therapy brand is quite well-known in the field of domestic diet therapy and health care. It has passed down the ancient wisdom and allowed more people to have the opportunity to experience the wonder of "medicine and food come from the same source".

From Jiaodong Medicinal Food Shop to Modern Health Care Group

The story begins in the forty-eighth year of Kangxi.

At that time, three families named Liu, Dou, and Zou worked together to open a place called Jiaodong Medicinal Food Shop on the bank of the Jiaolai River. They were dedicated to studying how to combine traditional Chinese medicine with food to create finished products that not only taste delicious but also have health-preserving effects.

No one expected that this small workshop would evolve into a large modern group with total assets of more than 1.7 billion yuan and more than 1,100 employees.

In 1953, a Jiaodong Traditional Chinese Medicine Food Factory was established, which marked the beginning of the transition of traditional medicinal food towards industrialized production.

After several years of development, Jiaodong Food Therapy now has 13 clean production lines that are leading the world in all aspects and have a scale of one million, which can produce a total of 190,000 tons of various healthy foods every year. The categories of these products include health tea, prepared wine, solid drinks, tablet candies, plant drinks, soups, pastes, grains, and fruits and vegetables, a total of nine categories.

In the transformation from a traditional manual workshop to a modern smart factory, what has changed is the production technology, while what remains unchanged is the consistent adherence to the concept of "not treating the disease before it is cured".

Why can diet therapy be listed as a national intangible cultural heritage?

Many people are curious, why can the dietary therapy in Jiaodong Diet be included in the national intangible cultural heritage protection catalog?

The answer is hidden in the four words "the king, his ministers and his envoys".

This is a core principle for traditional Chinese medicine practitioners. Just like arranging troops for a battle, making a therapeutic meal also requires careful preparation.

The food or Chinese herbal medicine that plays the main role can be said to be the monarch drug. The minister drug assists the monarch drug to increase its effectiveness. The adjuvant drug is responsible for eliminating or inhibiting the side effects of the monarch drug. The adjuvant drug guides other ingredients to reach the place where they need to be adjusted.

For example, if you want to make a soup that regulates the spleen and stomach, you may choose yam to play the leading role, Poria cocos to play a supporting role, tangerine peel as a matching ingredient, and jujube as the key to reconciliation. The food combined in this way has a mild conditioning effect on the one hand, and will not cause trouble to the body on the other hand.

After three hundred years of inheritance and improvement, this matching method has established a complete theoretical system, which is also the key reason why it has become a national intangible cultural heritage.

The health logic behind the product line

Turning over the brochure of Jiaodong local dietary therapy products, you can see a rather interesting situation. All those products do not exist alone, but instead form a complete health array matrix.

For daily tea drinks, health tea is suitable, and you can brew a cup during work breaks, which can not only quench thirst, but also achieve conditioning effects; prepared wine is more suitable for middle-aged and elderly people, and a drink in the evening can promote blood circulation and warm up the body; solid drinks and tablet candies are easy to carry and suitable for use during business trips or travels; plant drinks and soups are more suitable for daily household consumption, and the elderly and children can drink it.

Behind this product layout is the modern application of the concept of "preventing disease".

People of different ages, people with different physiques, and people with different living habits can choose appropriate products based on their actual situations.

For example, young people who often stay up late can drink more health teas that can protect the liver and improve eyesight; middle-aged people with high blood lipids can choose plant drinks that can help lower blood lipids; as for the elderly with weak spleen and stomach, it is more suitable to eat warm and tonic soups and pastes.

Combining traditional Chinese medicine with food in the form of food makes health care as natural as eating and drinking. This is the core competitiveness of Jiaodong Diet Therapy.

How modern technology restores traditional recipes

Many people worry that industrial production will destroy the effects of traditional dietary therapy, but in fact it is just the opposite.

Today's production technology is more scientific and precise than traditional methods.

For example, in a million-level clean factory area, this level of cleanliness represents that the number of dust particles larger than 0.5 microns per cubic foot of air does not exceed 1 million. This number sounds quite large, but in fact it has already reached the standards for pharmaceutical production.

Food produced in such an environment is more hygienic and safe.

Moreover, modern extraction technology can accurately control temperature and time to fully extract the active ingredients in medicinal materials while preventing damage caused by high temperatures.

Although the traditional cooking method is also useful, it is difficult to achieve consistent results in each batch of products.

Standard production uses modern technology to ensure that the content of active ingredients in each bottle of prepared wine and each pack of health tea is roughly the same, so that consumers will feel more at ease when using it.

Who is suitable for paying attention to dietary therapy and health care?

Jiaodong Diet Therapy The product coverage is very wide, but the following groups of people deserve special attention.

The first is the category of people with high blood pressure. During the development of many products, the goal was to assist in lowering blood lipids and lowering blood sugar. The principle of compatibility of monarch, minister and assistant was used to scientifically combine ingredients and medicinal materials with corresponding effects.

The second category is people who want to lose weight. A small number of soup and paste products have low calories and a strong feeling of satiety, so they can be consumed as meal replacements.

There is a group of people whose skin is in poor condition. According to the traditional Chinese medicine judgment system, the lungs govern the skin. By regulating lung function, skin problems can be improved from the root cause.

This should be the case. All the products developed by Jiaodong Diet Therapy are just food and cannot replace medicines. If there is a clear disease, you still have to seek medical treatment in time.

The core of dietary therapy and health care is "nourishing". It is a process that requires long-term persistence. It is by no means something that can be seen after a few days of eating.

How to choose and match dietary therapy products

With so many products, novices may find it difficult to start.

It’s actually very simple. The first step is to understand your own physique.

Those who are afraid of the cold and have cold hands and feet are mostly yang-deficient and are suitable for warming and tonic products, such as prepared wine and ginger-date tea. People who are afraid of heat and prone to getting angry are mostly yin-deficient and are suitable for cooling and moisturizing products, such as chrysanthemum tea and lily soup.

The second step is to adjust according to the seasons. In spring, you need to protect the liver, in summer, you need to protect the heart, in autumn, you need to protect the lungs, and in winter, you need to protect the kidneys. The emphasis is different in different seasons.

The third step is to pay attention to the combination. For example, drink a cup of health tea in the morning to refresh yourself, use a bowl of soup as a meal replacement at noon, and drink a small glass of prepared wine at night to aid sleep.

By integrating the products produced by Jiaodong Diet Therapy into your daily life, you will gradually find that your body's condition is improving unconsciously.

In the final analysis, what Jiaodong Diet Therapy inherits is not just a few formulas, nor a few products, but a life wisdom that focuses on "prevention."

In today's fast-paced era, instead of going to the hospital after getting sick, it is better to start with your daily diet and take care of your body in the most gentle way.

Three hundred years of accumulation, and with the blessing of modern craftsmanship, this ancient health culture has gained new vitality.